What is the definition of Manufacturers Research?

Manufacturers' research is like the secret recipe of a superhero's power suit, but instead of saving the world, it's all about creating the next big toy that'll make kids cry over price tags. Imagine if a company spent years researching how to make a remote-controlled pet that can dance, but when it launched, it turned out to be more of a puppeteer with a malfunctioning marionette string. That's manufacturers' research in its most unglamorous, yet utterly fascinating, unsettling form.

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Example sentence: "The manufacturers' research for the next-gen drone was so obsessed with silent flight that they inadvertently created a flying toaster that now has to be programmed to sing the 'Happy Birthday' song every time it takes off."